Placing Your Marketing Content Placing Your Marketing Content Where Questions Already Live The right readers are already asking for help. Find The Reader’s Question Before Choosing A Blog Recent posts and comments show what people need to learn. A Busy Blog Is Not Always The Best Match Choose relevance before you choose reach. Placing Your
Choose Your Crew Role Instead Of Becoming The Whole Business A digital-product business contains several trades, and few people naturally enjoy all of them. One Reliable Handover Beats Ten Half-Learned Digital Skills A specialist becomes valuable when the next crew member can use their finished work immediately. Let The Control Room Set One Shared Direction
Measure Your Offer Response Measure Your Offer Response Before Rebuilding Everything A quiet sales page signals an unfinished journey, not an unwanted product. Find The First Place Your Interested Reader Stopped Views, clicks, checkout visits and questions reveal different parts of the buying journey. Change one connection and run the same route again. Keep the
Build Your Sales Page Around Decisions, Not Decorations A sales page is not a digital brochure. It is a guided decision. Build Your Sales Page By Answering The Buyer’s Next Question Every section should remove one doubt and earn the next scroll. Build Your Sales Page So The Button Feels Like The Natural Next Step
Offer One Safe Step Before Asking For A Bigger Decision A cautious reader may need useful evidence before they need another reason to keep going. Offer One Safe Step Without Talking Down To The Reader Reduce the commitment while respecting the intelligence and lifetime experience of the person making it. Offer One Safe Step That
Make Your Promise Clear Before You Add Another Word If somebody needs a paragraph before they understand what you are selling, the problem may not be the product. Your Buyer Should Not Have To Finish Make Your Promise Clear A clear promise tells the right person what useful job the offer will do for them.
